New Video: Tamar Braxton – The One
Tamar Braxton officially premiered the video for her second single, “The One”, on May 30th. Directed by Gil Green, it’s a fun summer video set almost entirely at the Santa Monica Pier. I think the video does a pretty good job of catching the tone of the song, but I have to admit that I was a bit let down by the visuals.
Don’t forget to check out our write-up on the single here.
It looked good enough and was enjoyable enough, but I think Tamar can do better than a collection of glamour shots and silly dance sequences. In the end, the video fell short for three reasons.
1. It’s Not About Much
There is no storyline to speak of in the video. For about 20 seconds, we see Tamar put on some makeup. Then she is promptly picked up for a day of fun at the pier. The remainder of the video is the couple playing games and trying on silly articles of clothing. No progression. Nothing changes. And for a song that is all about being with the one you love, I could have used a bigger infusion of that sentiment.
2. Tamar’s Pregnancy Is Almost Entirely Ignored
Though obviously pretty far along in her pregnancy, there are very few nods to it. And honestly, that creates some confusion. Are they married? Is he the father? Are we supposed to look at this video and view her as a pregnant woman? There are no clear answers to these questions. And once again, for a song that is all about love and finding the perfect person for you, it was a huge mistake and missed opportunity to not clearly fold the pregnancy into the story.
3. Vince is Nowhere to be Found
This video could have really amped up the cute factor if her love interest was her actual husband instead of some model/actor picked out of a lineup. Though I didn’t mind this setup as much in her previous video for “Love and War“, it just looks strange now due to her pregnancy. Why not just have the video be the actual couple having fun together at the pier? Throw in some shots of Vince kissing Tamar’s pregnant belly or the two simply walking hand-in-hand, and you’ve got a winner.
“The One” is a very lighthearted song, and I get the feeling that Tamar thought it necessary to compensate for her pregnancy. But she should have embraced it. The world knows. And if you are going to shoot a video while so far along in your pregnancy, why not just make that the focal point? Make the video sugary sweet (enough to give kids cavities) and dare anybody to make negative remarks about a woman celebrating her pregnancy. That’d be sure to bring in loads or press.
What do you think of the video? What treatment would you have done instead? Share your thoughts in the comments section below!
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