“Female Thor” and Marvel’s Estrogen Fueled Dominance
It was announced this week that Thor will no longer exist in Marvel comics. At least as we know him. Him will now be a her. And while comic book lovers have battled over the merits and pitfalls of this decision, everyone seems to be forgetting that this is normal operating procedure for comic book companies.
The decision to make Thor female is a shocking one … at first. But then you have to remember that this is a comic book, which means a) no one ever really dies, and b) new/revised/alternate characters come and go routinely. Sometimes they are wiped clean through revisionist history (retcon). Sometimes they just revert back. Sometimes the whole thing took place in an alternate timeline/universe, and at the conclusion of the story we go back to business as usual. Don’t be surprised if a year from now we are talking about Thor being a man again.
And contrary to what many are saying, this could be a genius move. Big shake ups like this are guaranteed to increase publicity (and sales) for a title. Plus, this has to bring in more female readers, right? The trick is to hook all of these added eyeballs with a strong story and keep them for the long haul, which is where Marvel shines.
Let’s face it everyone. Marvel has the best heroines. For the non-initiated, names like Captain America and Spiderman may be the most recognizable Marvel heroes, but real fans know that Storm, Captain Marvel, Misty Knight, and Elektra have been kicking ass and taking names since way back. And that was all done while writing nuanced enough stories that these immensely strong, bad-ass women were also vulnerable and unique. This move is in line with what has set Marvel apart from DC all along: strong female characters.
That is why this development is so intriguing. What machination has culminated in this new female Thor? Is it a Loki trick? Is it related to his father being replaced with three women? Or maybe something sinister? Either way, we’ll have to read to find out. Just like Marvel wants.
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