The Music You Should Be Listening To: Travis Garland
The radio waves are filled with a cycle of “popular” songs played on repeat, not because of the quality but because of their sheer ubiquitous-ness. So, as opposed to the other crap that you hear from every media outlet, here is the music that you should be listening to.
Travis’ roots are in Texas, but he has had stars in his eyes since childhood. And his chance for stardom arrived when he was asked to join the boy band NLT (Not Like Them). And they were setup for global stardom. Chris Stokes signed them to his TUG Entertainment label, part of Geffen Records, in 2006. They collaborated with heavyweights like Parrell, Ne-Yo, Ryan Tedder, and Timbaland. They toured with the Pussycat Dolls and headlined their own tour, “The Bandemonium Tour”, in 2009. But a sequence of chart failures led to the group’s dissolution in 2009. *Fun Fact: Glee‘s own Kevin McHale was a part of the group.*
But that is not where the story ends.
Travis was given another musical birth through one of the most unlikely of outlets: MySpace. In 2010, Perez Hilton discovered him through the social networking site and was taken with his talent. Through this exposure, he went on to premiere his single “Believe” on American Idol that same year.
And he’s been grinding ever since. Now working with the production unit The Stereotypes, he has been hard at work building his fanbase through a mixture of YouTube covers, live performances, and free online EPs.
His first EP, Last Man Standing, was a good first step away from boy bandom. It’s pretty pop heavy, but you still get a taste of him being a bit more experimental. For instance, his track “Too Much (Overkill)” puts a nice spin on the classic James Bond theme. Just imagine that 007 music fused with a hip-hop beat and heavy rock guitar. Nice.
But Travis really started to hit his musical groove on his second EP, FASHIONABLY LATE. The short 4 song collection is busting at the seams with potential. He effortlessly walks the lines between the pop, R&B, and even gospel, making it all fresh and unique to him. “Fall In Lust” is one of those tracks that is just infectious, and “FEEL” is boiling with passion. But the standout track of the set is “Didn’t Stand a Chance“. It’s relaxed and breezy, beautifully written, and artfully delivered. Watch an acoustic performance here:
And now Travis has released the next in his series, FASHIONABLY LATE VOL. II. Every track is amazing. Trust me on this. He’s definitely figured himself out musically, and he is putting out music like none other. It’s cutting edge pop music with heavy R&B/soul leanings … kinda like when Justin Timberlake put out Justified. You’ll have my favorite tracks (Blue Electric Roses, Neighbor, and Homewrecker) on repeat after your first listen.
Watch his video for “Where To Land” below, shot on location in London.
And stream the whole FASHIONABLY LATE Vol. II set here. You’ll be better for it:
WriteToLive’s Verdict: Every artist needs time to grow. Time to hone their craft and find their direction. And Travis Garland has spent years just a hair away from super-stardom, preparing for the moment when the world realizes what it has missed out on. His vocal range and control is stupendously impressive. His musical direction is one-of-a-kind. And he’s got that special something you just can’t describe.
Tired of the same old, played out, generic radio hits? Want to hear an artist that can actually sing? Do you like artists like Miguel, Justin Timberlake, Jojo, Luke James or Chris Brown? If you answered yes to any of those questions, you need some Travis Garland in your life. He’s making the music you should be listening to.
Now it’s your turn Water Cooler Community. Does Travis fill that void you never knew was there? Let us know what you think in the comments!
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