Aw Hell … Ray J Released a Video for “I Hit It First”


Ray J is still claiming that his new single, “I Hit It First”, is not about Kim Kardashian. Well, if that’s true, he’s got some explaining to do.

Ray J released the video treatment for his new single today, and as you might have expected, it’s all about Kim K. This video is far too ratchet to deserve an actual review, but I’ll give you a quick breakdown so that you don’t have to actually watch the video if you’d like to save a piece of your own decency. Every scene references their doomed relationship. He hired a Kim K impersonator to more or less reenact their infamous sex tape. He even goes so far as to digitize her image throughout the whole video, because you know, all that she constitutes is a video. Talk about shameless.

And if you didn’t catch his “slick” jab at Kanye West, the video helps to elucidate that for you, showing a freeway sign for Chicago with the word WEST on it. Though I think my favorite part is at the end where he has paparazzi from “F Network” (such a creative one this Ray J is) following her to her car.

Let’s be honest. If you are listening to this song or watching the video, you are looking for Ray J disrespecting Kim K foolishness. And this video provides that in spades. But that simple fact is what makes the rapper feature from Bobby Brackins seems all the more whack. During his whole verse, you are just waiting for Ray J to take back the mic, cuddle up with a holographic Kim K, and start howling “I Hit It First” again.

Watch the video below and share your feelings in the comments section below.

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Daren W. Jackson

Daren is one half of the Water Cooler Convos team. He's a writer, music connoisseur, and comic book geek who spends his free time working on his novel and other short stories.