New Video: Tamar Braxton – The One

Tamar Braxton officially premiered the video for her second single, “The One”, on May 30th. Directed by Gil Green, it’s a fun summer video set almost entirely at the Santa Monica Pier. I think the video does a pretty good job of catching the tone of the song, but I have to admit that I was a bit let down by the visuals.

Don’t forget to check out our write-up on the single here.

It looked good enough and was enjoyable enough, but I think Tamar can do better than a collection of glamour shots and silly dance sequences. In the end, the video fell short for three reasons.

1. It’s Not About Much

There is no storyline to speak of in the video. For about 20 seconds, we see Tamar put on some makeup. Then she is promptly picked up for a day of fun at the pier. The remainder of the video is the couple playing games and trying on silly articles of clothing. No progression. Nothing changes. And for a song that is all about being with the one you love, I could have used a bigger infusion of that sentiment.

2. Tamar’s Pregnancy Is Almost Entirely Ignored

Though obviously pretty far along in her pregnancy, there are very few nods to it. And honestly, that creates some confusion. Are they married? Is he the father? Are we supposed to look at this video and view her as a pregnant woman? There are no clear answers to these questions. And once again, for a song that is all about love and finding the perfect person for you, it was a huge mistake and missed opportunity to not clearly fold the pregnancy into the story.

3. Vince is Nowhere to be Found

This video could have really amped up the cute factor if her love interest was her actual husband instead of some model/actor picked out of a lineup. Though I didn’t mind this setup as much in her previous video for “Love and War“, it just looks strange now due to her pregnancy. Why not just have the video be the actual couple having fun together at the pier? Throw in some shots of Vince kissing Tamar’s pregnant belly or the two simply walking hand-in-hand, and you’ve got a winner.

The One” is a very lighthearted song, and I get the feeling that Tamar thought it necessary to compensate for her pregnancy. But she should have embraced it. The world knows. And if you are going to shoot a video while so far along in your pregnancy, why not just make that the focal point? Make the video sugary sweet (enough to give kids cavities) and dare anybody to make negative remarks about a woman celebrating her pregnancy. That’d be sure to bring in loads or press.

What do you think of the video? What treatment would you have done instead? Share your thoughts in the comments section below!

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Daren W. Jackson

Daren is one half of the Water Cooler Convos team. He's a writer, music connoisseur, and comic book geek who spends his free time working on his novel and other short stories.

4 Responses

  1. Ebony says:

    I actually enjoyed the treatment. To me it was about a couple just enjoying each other. The lyrics speak to not needing anybody else and feeling completed. I think by doing regular things we could all do and just having fun made the song relateable to the average person. Since this is Tamars break out career I’m sure she wanted it focused around her rather than her relationship with her husband so I was okay with her keeping it separate. I enjoyed the video and the song.

  2. I thought the video was pretty cute as well. But, I must say, I have never seen someone shoot their video at like 7 months preggers. She is truly a committed artist.

  3. BReale says:

    I loved the concept as well! Every video does not have to be deep – it provided the viewers an opportunity to use their imagination. The message is fun and so is the video to match.

    I found it refreshing that she shot a full-body video very pregnant. It’s refreshing to she her with a man who still loved and wanted to have fun with her while pregnant.

    There are so many misogynistic videos out there right now with women wearing little to nothing that having a video like this one – celebrating life and love – is nothing short of a brilliant idea. Sad but true.

  4. Daren W. Jackson says:

    You make some really good points here. I thought she might not do a video for this song because she was pregnant, but it is great to see someone embracing their pregnancy in this way. She didn’t even attempt to hide it.
    And I love the part where she is dancing on the pier.

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