Kelly Rowland Releases “Dirty Laundry” Video
Kelly Rowland’s buzzworthy track, “Dirty Laundry“, now has its own video.
It’s been three months since she debuted the track, and in the midst of everyone talking about the content of the song, you couldn’t help but wonder what the video treatment would look like. And contrary to what most would expect, reference to Beyoncé and Destiny’s Child is cut to just a moment (at least visually).
The result is a beautifully shot video. Kelly looks flawless throughout, whether floating in a black pool of water, standing behind a steamy glass pane, or crying set against monotone wall. Kelly does a great job of acting too. You can see her personal connection, and like I referred to in my prior Kelly Rowland post, she comes across more authentically than she ever has. Special kudos go out to whoever was in charge of lighting. The use of light and shadow are breathtaking and underscore the seriousness of the song’s content.
Still, the video disappoints on some levels. For a song that is truly centered around the duality of Kelly’s experience (famous but falling short of success; loved by many but in an abusive relationship), none of that is really explored visually. And I think an opportunity was lost there. Her newest album, Talk A Good Game, has us finally identifying with her, and that bond could have been deepened by better depicting how it would feel to be living that life. The beauty shots in the water are nice, but cutting some of them could have made for a stronger video.
In the end, it is hard to critique something like this that is obviously so personal to Kelly. I’m sure her hand was very heavy in deciding how this video would look, and I can’t imagine how difficult it was to shoot. It ends with Kelly donning an ethereal white gown in the water, I assume to signify that she is pure and clean again now that she has aired her dirty laundry. And truthfully, no matter what anyone has to say, I think that is all that she cares about.
What do you think of the video? Share your critique in the comments section below!
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