Timberlake and Thicke: The New Face of R&B and Soul?

This summer has been the summer of blue-eyed soul. The 1-2 punch of Justin Timberlake and Robin Thicke has been ruling the radio waves with their hits. And as they claim R&B or Soul status, I can’t help but wonder if these two are the new face of R&B/Soul music. To be perfectly blunt, these are two white men “leading” a traditionally African-American genre of music.  Is that a good thing or a bad thing?I don’t see anything wrong with anybody of any ethnicity singing any type of music, but for these two, it goes a bit deeper than that.

Robin Thicke Co-opts Soul

robin-thicke-million-uk1Robin Thicke’s newest album Blurred Lines, released on July 30, looks like it will be his most successful to date. Gone is the thoughtful, heavy lyricism and balladry. Robin Thicke 3.0 (don’t forget the shaggy hair days) is smooth, wild, and free.

His lead single “Blurred Lines” is his first pop hit ever. The song sports an upbeat feel with its Neptunes production and seriously playful lyrics. And after weeks of chart-topping success, it still sits on top of the Billboard Hot 100 chart.

But not many are noticing the underpinnings of his solid pop record. This song might sound familiar because it samples Marvin Gaye’s “Got To Give It Up.” And this isn’t even the first time Robin Thicke has gone to the Marvin Gaye well for assistance. Sure, a lot of artists sample music now, but this song wasn’t some B-side track that only the most devoted fans are familiar with. This song is one of Gaye’s best known, a chart-topper in his day too. Now it has been spun into pop gold, with flighty, simple lyrics and bare-breasted women in the video. That’s not soul music.

Justin Timberlake’s R&B Mimicry

justin-timberlakeJustin Timberlake’s debut album Justified had people hailing him as a true R&B artist (a big deal considering his prior years in the pop group N*SYNC). But as his career continued he branched out artistically, taking on a plethora of acting roles and going more experimental in his sound.

Now dropping “Take Back The Night,” the first single off of his next album The 20/20 Experience – The Complete Experience, he seems to be doubling back towards R&B. The song sounds astonishingly similar to Michael Jackson’s “Don’t Stop Til You Get Enough.” Timbaland does it again with his special brand of magic, mixing strings, synthesized piano, and horns for a classic sound.

But if Justin Timberlake is supposed to be such an innovator and an original, why is it that all I am seeing is a Michael Jackson impersonation? If you watch the new video below, you’ll see what I’m talking about. The staging, Justin Timberlake walk-dancing down the street while running into different groups of people who just happen to join in, looks a lot like a mashup of Michael Jackson’s “The Way You Make Me Feel” and “Billie Jean.” And as I already stated, the song really sounds like a “Don’t Stop Til You Get Enough” redux. We know that everybody loves MJ, but does Justin Timberlake deserve praise for just doing what someone else has successfully done before?

Is this R&B music going mainstream or R&B being exploited?

No matter how you want to classify it, they have both produced songs that are striking a chord with a diverse group of fans. And all that their success means is that their music is both catchy and simple enough to attract listeners with a variety of tastes … like any pop act would. But most R&B artists are focused on staying true to their craft and loyal fanbases. Plus, they don’t have the crossover appeal that either of these two have (and let’s face it; being white plays a part in that). So how do you stay competitive in the R&B/Soul market when you’ve got singers like Robin Thicke and JT doing so well?

In all honesty, this is a bigger conversation than Justin Timberlake and Robin Thicke. This conversation is really questioning what R&B music is and what its relationship is with pop music. R&B is defined simply: rhythm and blues. Soul music is well … soulful. But pop is a moving target. There are no musical measures tied to that genre. Pop music is accessible and easily digestible. Pop music is music that is popular, and as a result, any genre can be “pop” music at any time.

And in an increasingly difficult music industry, artists are measured completely by the money they bring in. Album sales and single charting feed right into touring opportunities and other avenues for income. And that is why “crossover” artists are so lucrative. Getting revenue streams from one fanbase is good, but reaching more and different audiences multiplies the money.

Robin Thicke is no Marvin Gaye and Justin Timberlake is no Michael Jackson. But since R&B music doesn’t have a face right now, it is primed for mining by artists looking to get the supposed credibility that the genre carries. A singer gets to sound cool and different by being that “soul guy,” but the material produced doesn’t actually need to be representative of the genre. Someone can pull from the music and style of R&B but make pop music through and through. And that, just like Miley Cyrus twerking with a gold grill in her mouth, is exploitation, plain and simple.

So in essence, the Timberlake-Thicke dominance is a huge threat to R&B. As long as works like these can carry that R&B/Soul title, the public’s understanding of what it stands for gets more and more distorted. It doesn’t mean that all of the R&B artists should be trying to mimic their work or that the sounds the two are creating best embody soul music. It means that R&B artists need to reclaim their genre. Soul singers need to make their music be respected like it deserves to be. And the pretenders need to stop hiding behind titles.

How do JT or Thicke make you feel? What do you think of “Blurred Lines” and “Take Back The Night”? Share your thoughts in the comments section below!

The following two tabs change content below.

Daren W. Jackson

Co-Founder/Editor
Daren is one half of the Water Cooler Convos team. He's a writer, music connoisseur, and comic book geek who spends his free time working on his novel and other short stories.

4 Responses

  1. me says:

    who ever wrote this needs to relax,an appreciate that their still is good music in 2013

  2. Daren W. Jackson says:

    I appreciate good music. I just question white artists claiming a musical genre they didn’t create and exploiting it for their own financial gain. I’ve loved RT and JT in the past, but I don’t have to love what they do when it is cheap and exploitative.
    Truthfully, the same can be said for black r&b artists or the likes of Lil Wayne. When what you create is not true or respectful to the genre, you shouldn’t be seen as the “face” of it.

  3. Jamie says:

    THANK YOU FOR WRITING THIS.

    Sorry if I sound like I’m yelling, but I need for someone else to scream along with me from the mountaintops that Robin Thicke and Justin Timberlake is NOT R&B. They are pop artists, and I’m so glad that someone else decided to write a piece about this, because I believe wholeheartedly with everything that was said.

    I would like to add to the mix, that you can be a successful White R&B artist and still maintain a soulful sound.

    Jon B.

    Okay, so all of my close friends, family, and Twitter followers know I have a thing for Jon B., but let’s keep it real. This man is the most soulful sounding Caucasian on the planet. What is very disturbing is Jon B., who was a platinum selling recording artist in the late 90s, became an anomaly in 21st century. Somehow even Jon can’t get onto the same playing field as Timberlake and Thicke.

    But then again, they’re NOT R&B artists.

    I agree with the fact that R&B has took a nosedive into a downward spiral and the only music worth listening to is from independent artists. Beyonce does not sound like an R&B artist to me. You want to learn about a real R&B artist? Listen to Carolyn Malachi who just released an album called Gold on July 30th http://carolynmalachi.com/fr_gold.cfm

    I just had the pleasure of talking with her, and I’m amazed that more R&B fans have not heard of her music. She was also nominated for a Grammy, which speaks volumes to her talent.

    I’m just so upset that R&B is diminishing substantially. I hate listening to FM radio because of the junk that is on there. I could rant about this for days, but I will end here. Again, thanks for writing this, and I’m glad I’m not the only one who feels this way.

    P.S. I miss the hell out of my Jon B. He needs to make a major comeback

    J.

  4. Daren W. Jackson says:

    Cosign on everything you said.

    Also, check out Daley, another white male soul singer out of the UK. Those Brits are making some real quality music nowadays.

Leave a Reply

Your email address will not be published.