Jazmine Sullivan Shows Directorial Prowess in ‘Forever Don’t Last’ Video

main_Jazmine-Sullivan---Forever-Don_t-Last-video-featThe incomparable Jazmine Sullivan never ceases to take artistry to the next level. And her new video for her single “Forever Don’t Last” is no exception.

In the clip, we find Sullivan in a low place after a breakup. Juxtaposing her current troubles in love against the longevity of her grandparents’ marriage (playing themselves), she conveys a simple yet powerful message about the changing face of relationships.

Directed by Sullivan alongside her mother Pam and Eshon Burgundy, the video has a strong natural aesthetic with beautiful landscape shots and a muted color palette. This look pairs perfectly with the somber tone of the song. Jazmine Sullivan stands as the centerpiece of it all, emoting feelings of longing, sadness, and eventually, anger.

To cap things off, Sullivan gets her own Angela Bassett Waiting to Exhale moment in at the end, burning a wedding dress and smoking a cigarette.

Watch the video below and look for her album Reality Show to bow early in 2015.

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Daren W. Jackson

Daren is one half of the Water Cooler Convos team. He's a writer, music connoisseur, and comic book geek who spends his free time working on his novel and other short stories.

3 Responses

  1. Shawna says:

    I loved Jazmine! This is a great song with poignant lyrics, and a lovely video. Thanks for filling me in that those are her biological grandparents in the video. Great!

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