Tank is “Quitting” R&B but is it the Fans’ Fault?


Tank is fed up and he ain’t gonna take it no more. The crooner extraordinaire has had enough of going unappreciated, and as such, has given up on R&B music. But, are fans to blame? Or, should he be looking to his label to brand him better?

Tank took to his Instagram page to vent about the current state of his career. Fans had been asking when he would put out a video for his knockout ballad “Stronger” (check out our review of his album Stronger). But, his response points to a lack of support from fans blaming them for his inability to see the success he deserves in this industry.

Here is his full post:


He made this stance clear back in 2011 on his mixtape Diary of a Mad Man. On his song “Underrated”, he sings about achieving so much and being endowed with so much talent yet he has failed to become the success that he thinks he deserves. This would come off as arrogant for most, but in Tank’s case, it’s just accurate.

Truth is, Tank’s career is symptomatic of the current state of the music industry. Incredibly talented artists, like Luke James and Brandy, aren’t seeing the support they should. He stepped onto the scene in the early 2000’s when R&B was still alive and well. He also established a thriving career as a producer and songwriter. But as time passed and the bulk of money spent on music came from younger and younger audiences, R&B fell out of favor. As it stands, there is only a small loyal fan base that has kept the music alive. But this doesn’t mean that the next generation of music lovers won’t move back toward the greatness of the classics.

Even if there’s never another influx of R&B lovers out there, it still doesn’t mean he should give up. Does it?

His loyal fan base is still out there. That fan base appreciates the lyrical content. That fan base loves the musicianship. And that fan base lives for real singing  (even if it seems to be a dying art). We are the ones who care when a singer opts out of auto-tune and instead chooses a piano accompaniment. We are the group of music lovers who laugh at the era of perpetual sampling – the Robin Thicke-izing of R&B. So maybe Tank’s songs don’t have a place on mainstream radio. Maybe his albums aren’t topping the charts. But maintaining a career for over a decade is no easy feat. Artists are pushed out of the industry everyday.

I’d personally hate to see a vocal and writing powerhouse like Tank abandon the course he was obviously born to traverse. There are still people clamoring for his projects, even if they aren’t as influential or numerically large as those chasing after Iggy Azalea‘s garbage.

If Atlantic Records can’t see the value in supporting a video from Tank’s album, it might be time to take his talent elsewhere. Otherwise, he will continue to lose out on the exposure and growth his talent deserves. That would be a colossal loss for us music purists and for the industry as a whole. And, it would only contribute to the slow death of a genre already hanging on for dear life.


What do you think? Should Tank call it quits? Sound off in the comments below.

The following two tabs change content below.

Daren W. Jackson

Daren is one half of the Water Cooler Convos team. He's a writer, music connoisseur, and comic book geek who spends his free time working on his novel and other short stories.