Serena Williams’ new underwear ad is the ‘who ‘gon check me boo?’ of underwear ads

Y’all know that I have loved Serena Williams for ages. This is not to be questioned. And bae apparently wants me to love her even more after starring in a Berlei underwear ad full of Black Girl Magic and cakes. But she also has a powerful message about women’s bodies and body positivity.

In the ad, Williams is seen in a dimly lit dance studio wearing stockings and a gorgeous bra. As she dances to “Dancing with Myself,” it becomes clear that the moves are not only meant to express her Black Joy, they are also helpful in shaking off haters who continue to forget that she is the GAWD and the GOAT.

Williams has long been a spokesperson for Berlei Australia and advocates for wearing comfortable sports bras in her professional career.

In her “behind the scenes” footage, Williams explains that the ad was empowering for her because she spends so much time following the strict training guidelines for her tennis career. For her, this ad and the choices she has made in her professional life are just a few examples of her doing for herself, a message she wants other women to pick up on.

“To me doing for yourself is really standing up for yourself and what you believe in and just doing it. I always say there’s going to be so many people who are not going to believe in you and try to hold you back from your dreams. But, I believe it’s really so important to do everything in your life for you and I think ultimately you get the best result that way.”


Williams is giving me so much life in these clips. And, she is proving that she could literally do anything if she wanted to. Not only that, she is showing the beauty of Black women’s bodies in an attempt to encourage others in the process.

“What better way for Berlei to do a campaign that represents the strength and the power of a woman and celebrate the beauty of women. And to be strong not only for yourself but for other women as well and encourage each other. For me that’s so important.”


Photo courtesy YouTube

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Jenn M. Jackson

Jenn M. Jackson, PhD is a co-Founder and Editor-in-Chief of Water Cooler Convos. She is a native of Oakland, CA. Jenn is a radical Black feminist scholar who believes none of us are free until all of us are free.